e-Engagement and Data Analytics Capacity Enhancement for NGOs
Objectives
- To enhance the knowledge and capability of local NGOs on using various online strategies, software tools, and data processing techniques for e-Engagement and data analytics
- To produce a repository of knowledge on e-Engagement and data analytics for local NGOs
- To enhance the capability on e-Engagement and data analytics for local NGOs
- To allow local NGOs to more effectively use online channels to reach, engage, and analyse their targets
Project Co-Investigators
- Dr Michael Chau, School of Business
- Professor Cecilia Cheng, Department of Psychology
- Professor Paul Yip, Department of Social Work and Social Administration
Target Sector
- NGOs that are planning or already have on-going online initiatives
Expected Deliverables
- Research on studying and analysing the behaviors of the online youth population in Hong Kong
- Four case studies on how NGOs are using web marketing and data analytics strategies for engaging and understanding their online communities
- Six training workshops and symposia on online marketing strategies, search engine optimisation, online image and video production, and data analytics techniques
- Expansion of the current website of the project
Event Highlights
Project Website