Fair trade Movement in Hong Kong

(Keywords: social entrepreneurship, community organising and advocacy, environment)

This e-Case examines how, despite incompatible underlying values, fair trade can be promoted in a highly capitalistic city with the freest economy in the world. Through presenting the historical development, key players, opportunities and challenges of the fair trade movement in Hong Kong, this e-Case discusses various windows of opportunity and multiple strategies to promote fair trade.  It also illustrates the approaches that Fair Circle, a social enterprise, adopted to build a viable and sustainable fair trade movement.


  • Dr Terence Yuen, HKU
  • Lorranie Lui, HKU
  • Kristine Chan, HKU

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